Lecture 1 – What is a format anyway?
Name the last 3 programmes you watched on telly?
X Factor, Strictly Come Dancing, Loose Women, Gok’s Clothes Roadshow, Deal or No Deal, Question of Sport, Who Wants to be a Millionaire, The Weakest Link, The Million Pound Drop, Family Fortunes, Come Dine with Me, and so on…..
If you watch telly, you watch formats.
TV formats are an essential staple of all TV schedules. Get the IDEA right and you can make your fortune on telly.
So what do academics say about formats? This explanation of formats here should give you a good idea of why they are a very important part of our TV landscape today.
“In their highly competitive national television markets, broadcasters increasingly look for ‘sure shot’, ‘quick fit’, and ‘hit’ solutions – television formats provide them with a solution. Formats cost less time and money to produce than to create original shows and they have usually proven their ratings worth in more than one television market before being brought to be sold. Besides getting the broadcasters the required viewing figures and hence high advertising revenues, formats also have a high potential for merchandising, multimedia games, phone-in revenue and other brand extensions. These additional revenue streams further increase the allure of formats for broadcasters. This is evidenced by the huge sums of money broadcasters are prepared to pay in various territories or markets for a license or option to an original successful format. The license fees alone for a successful format can cost broadcasters in Western Europe up to £30,000 for 20 to 30 episodes (of 1 hour duration) for one season!”http://tvformats.bournemouth.ac.uk/overview.html
HOMEWORK – for next week 20th October
Watch this…..why is Deal or No Deal an internationally successful format? What are this show’s essential ingredients. Make sure you think about this on your blog before next week’s lecture.
Be INSPIRED – make sure you are watching and analysing one from each box each week.
|Who Wants to Be a MillionaireMastermind
The Weakest Link
A Question of Sport
|Just a Minute – Radio 4
I’m sorry I haven’t a clue – Radio 4
The News Quiz – Radio 4
Whose Line is it Anyway
|Have I Got News For You
8 out of 10 Cats
Never Mind the Buzzcocks
|Come Dine with Me
Mr and Mrs
Deal or No Deal